As a personal trainer you are your own boss! You are responsible for how many hours you work, what days you work, how many clients you need per month but the main question is ‘how do I market myself?’. This is a real struggle in todays world but we have so many platforms to use; Instagram, Facebook, LinkedIn, Youtube and most importantly word of mouth.
You firstly need to understand yourself as a personal trainer, what exactly is your prod-uct?, what are you selling? Are you a fresher in the industry who has just passed with a REPS Personal Trainer qualification or do you have other qualifications behind you. Do not market to ever-body as this is a waste of both time and money, I have been there and done it.
Focus on your niche, is it women aged between 20-26 years old wanting to increase mus-cle and reduce fat? is it semi professional athletes who are wanting to improve their per-formance within their sport? The more you focus on your niche and your brand the faster your business will start to grow. However it is all well marketing yourself but your main growth will come from your results with clients including their customer service relationship with you, at the end of the day you are a service. Results speak a thousand words so make sure you choose your clients correctly as I tend to see new personal trainers enter-ing the industry and ruining their business by taking too much on too quick. What I mean by this, is that they will take every client that approaches them. Do not be scared to turn clients down, do not chase the money. You need to be dedicated to your clients.
I have been their myself as a personal trainer with three targets clients being; improving either a semi / professional athletes performance within their sport, helping women aged between 30-50 wanting to reduce fat and working with males aged 16-20 who are just en-tering the gym for the first time wanting to build muscle.
My last point which is probably the most important. If you think personal training is going to be an easy ride then please think again, 16/17 hour days, writing or typing programmes up throughout the night, the early starts at 5am through to 10pm, no social life due to the hours your working and Sundays are no longer a rest day, my advice, you need to work smart, it takes some time but you’ll get there.